At Kind Colours, we don't just talk about doing good. We build the infrastructure to prove it. Cause-driven apparel is a crowded space. And frankly, a skeptical consumer is a smart consumer. Too many brands have traded on vague charitable language — "a portion of proceeds," "we give back," "purpose-driven" — without ever showing their work. We think that's a problem. And we've decided to be part of the solution. Here's exactly how we're doing it. We Are Fully Compliant With State Cause-Marketing Regulations Kind Colours operates as what's legally known as a commercial co-venturer — a for-profit business that partners with nonprofit organizations and represents to the public that purchases will benefit a charitable cause. This is a regulated activity, and we take that seriously. Colorado, where Kind Colours is based, has specific requirements governing how commercial co-venturers must disclose their giving to consumers. You can read those requirements in detail here: Colorado Cause Marketing & Commercial Co-Venture Guide. We are in full compliance with Colorado's disclosure requirements. Every Kind Colours product page states the exact dollar amount donated per item — not a percentage, not a vague promise, but a specific, guaranteed flat donation on every sale. That clarity isn't just good ethics. It's the law, and we meet it. We are also actively in the process of establishing formal written agreements with each of our nonprofit partners, structured to satisfy the most rigorous state requirements nationwide — including California, which maintains some of the strictest commercial co-venture regulations in the country. Our Giving Structure, In Plain Numbers There is no mystery here. When you buy from Kind Colours, here is exactly what goes to the nonprofit partner associated with that collection: Product Donation Per Item Shirts & Tanks $10.00 Hoodies & Long Sleeves $15.00 Baby Jumpers $7.50 Hats $5.00 Stickers $1.00 These are flat donations — guaranteed on every sale, regardless of discounts, margins, or any other variable. The nonprofit receives what we say they receive. Every time. Independent Accounting: We're Bringing in Outside Eyes Here is where we go further than the law requires. Kind Colours is in the process of engaging an independent external accounting firm — to be named in a forthcoming press release — to conduct quarterly financial reviews of our giving activity. These reviews will verify that the donations we report match the sales we generate, and that funds are transferred to our nonprofit partners on schedule. The resulting accounting reports will accompany every quarterly transfer to our nonprofit partners, giving them — and you — a verified, third-party record of every dollar that moved. This is not required by law. We're doing it because we believe the standard for cause-driven business should be higher than the minimum. Independent verification is how you know a company means what it says. Formal Nonprofit Partnerships: Signed, Accountable, Transparent We are currently in the process of establishing formal written agreements with each of our nonprofit partners. These contracts will specify: The exact donation amount per product type The transfer schedule and method The independent accounting process Authorization for Kind Colours to represent the partnership publicly We are not cutting corners on this process. Each agreement will be signed by authorized officers of the nonprofit, creating a mutual, documented commitment that protects both the organization and the people who shop with us. Why This Matters We believe that cause-driven commerce only works if consumers can trust it. And trust has to be earned — through systems, not slogans. Kind Colours was built around one idea: that financial transparency and social impact aren't in conflict. That a company can be rigorous about both its ethics and its operations. That the people doing the hardest work in our communities — the nonprofits on the front lines of social justice, environmental protection, and human dignity — deserve partners who take their commitments seriously. Setting a higher standard isn't a marketing strategy for us. It's a founding principle. We'll keep showing our work. Quarter by quarter, partner by partner, dollar by dollar. Cheers, Phil Smith Founder, Kind Colours

Introducing Kind Colours Artist Series: Limited Edition Wearable Art You'll Actually Want to Collect Some shirts are just shirts. And then there are pieces you remember exactly where you were when you got them. Kind Colours is launching something we've been quietly building toward since the beginning — and we think it's going to change the way you think about what's hanging in your closet. Art You Can Wear. Scarcity You Can Feel. We are partnering with independent artists to create short-run, limited edition collections of wearable art — each one tied to the causes and themes at the heart of Kind Colours. These aren't prints pulled from a template. Every piece in the Artist Series is a genuine artistic work: original, handcrafted, and produced in strictly limited quantities. We're talking tie-dye masters, textile artists, painters, and makers who bring techniques and visions that simply cannot be replicated at scale — because that's not what they are. When a run sells out, it's gone. That's not a sales tactic. That's the nature of real art. Why Scarcity Matters Here The mainstream apparel world has figured out something collectors have always known: scarcity creates meaning. Think about the culture around limited edition sneakers — the anticipation, the hunt, the pride of owning something not everyone can have. The way certain pairs hold their value, or grow in value, because they represent a moment in time that won't be repeated. That's exactly what we're building with the Kind Colours Artist Series. Each limited edition wearable art piece is designed to be collected, displayed, and treasured — not just worn. It's a piece of an artist's practice. It's a statement of your values. And it's something that, over time, becomes increasingly rare. The Collector Experience We've thought carefully about what it means to receive something truly special — because first impressions matter. Every Artist Series piece ships in a premium collector packaging designed for on-shelf display and long-term storage. The kind of unboxing experience that signals, immediately, that what's inside is different. Whether you wear it, frame it, or keep it pristine in its cover, you're holding something worth protecting. This is collectible apparel built for people who understand that great design and great causes aren't mutually exclusive — they're inseparable. Properly Valued. Properly Priced. We'll be transparent about this too: Artist Series pieces are priced to reflect what they are. That means the artist is paid what their work deserves. It means our nonprofit partners receive their full giving contribution on every sale. And it means the pieces hold the integrity of true limited edition art — not artificially inflated, but honestly valued for the craft, the cause, and the scarcity. This is how the wearable art market should work: creators compensated fairly, causes funded meaningfully, and collectors getting something that earns its price. The Artists Behind the Series The Kind Colours Artist Series is open to artists working across mediums and methods — from intricate tie-dye and hand-dyeing techniques, to illustration, textile painting, and beyond. What unites them is a commitment to craft and a resonance with the values that define each Kind Colours collection. Each collaboration will tell you who the artist is, what inspired the piece, and which cause your purchase supports. Because the story behind the art is part of what you're collecting. Each Collection. Its Own Artists. Its Own World. Our Artist Series isn't one-size-fits-all. Each Kind Colours collection — Lotus Flower, Bee Kind, Climate Defense, Oceans Blue, Endangered Species, Slava Ukraini — will have its own artist collaborations, its own visual language, its own limited runs. When you find a piece that speaks to you, don't wait. Limited edition means limited. This Is Just the Beginning The Kind Colours Artist Series is launching soon. If you want early access, updates on new drops, and first look at artist collaborations before they go live — stay close. Follow us. Bookmark us. Tell a friend who gets it. Because the best pieces won't last long. And the ones that sell out first will be the ones people wish they'd grabbed when they had the chance. Kind Colours Artist Series. Wear it. Collect it. Watch it mean more over time.Cheers,   Phil Smith May 10, 2026 Sign up for updates and early access at kindcolours.com

Why Kind Colours Is Not a Nonprofit — And Why That's the Point It's a fair question. We donate to social justice causes on every sale. We partner with nonprofits. We exist, in large part, to counter the defunding of organizations doing critical community work. So why aren't we a nonprofit ourselves? The answer is intentional — and we think it matters. Nonprofits Do Essential Work. We're Doing Something Different. We have enormous respect for the nonprofit sector. The organizations we partner with are staffed by dedicated people working hard, often for less than they deserve, to make the world more equitable. We exist in part to fund them. But Kind Colours was built around a different question: what if the company itself could be a vehicle for economic justice? Not just through donations. Through jobs. Through ownership. Through the kind of financial stability that changes the trajectory of a person's life — and their family's. The Staff Is the Point Kind Colours is being built with a deliberate hiring philosophy: we will prioritize employing people who face systemic disadvantages in finding financial stability. People who have been locked out of traditional pathways to wealth. People for whom a good job at a growing company isn't just a paycheck — it's a turning point. That's not a marketing line. It's the architecture of the company. Because here's the thing about nonprofits: they can't easily offer equity. They can't create the kind of exit that builds generational wealth. They operate, by design, in a model that recycles revenue back into operations and mission — which is exactly right for what they do. But we wanted to build something where the people doing the work own a piece of what they're building. Employees Are Shareholders At Kind Colours, employees are shareholders. Outside of any investors, the people who show up every day to grow this company are the people who benefit when it succeeds — not just through wages, but through ownership. This is a core part of our social equity business model: creating real, tangible pathways to financial independence for people who have historically been excluded from them. When Kind Colours grows, the people who built it grow with it. When there's an exit, they participate in it. We can't help everyone. But we can help some. And we can build a model that proves it's possible. We're Becoming a B-Corp Kind Colours is committed to pursuing B Corporation certification — the gold standard for companies that meet rigorous standards of social and environmental performance, accountability, and transparency. B-Corp status isn't a rebrand. It's a legal and operational commitment to balancing profit with purpose. It means our dedication to diversity, equity, and inclusion — and to social justice — isn't just a value statement. It's baked into how we're governed, how we hire, how we measure success. For us, DEI isn't a program. It's the company. For-Profit, For Good There's a false choice that gets made a lot in conversations about social impact: you're either a nonprofit doing good, or a for-profit making money. Kind Colours rejects that framing entirely. We are a mission-driven for-profit — a socially responsible business that donates on every sale, employs people who need the opportunity, gives its workforce an ownership stake, and holds itself to the highest standards of corporate accountability through B-Corp certification. The profit we generate isn't the enemy of the mission. It is the mission — because it's what funds the giving, sustains the jobs, and ultimately creates the exit that changes lives. A Different Kind of Company Kind Colours exists because we believe business can be a force for genuine good — not as an afterthought, not as a PR strategy, but as the whole point. We're not a nonprofit. We're something harder to build and, we think, more powerful: a company that measures success by what it gives, who it employs, and what it leaves behind for the people who built it. That's the Kind Colours model. And we're just getting started.Cheers,Phil SmithMay 10, 2026 Learn more about our mission and collections at kindcolours.com